Unilever’s Global Media Review Is Massive and Will Take Up Most of the Year
Brand Marketing
Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts [...]
Hershey’s Mulls Consultants for Media Review
Brand Marketing
Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is [...]
J&J’s Global Media Review Hits Halfway Mark
Brand Marketing
Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market [...]
Siemens Enterprise Communications Hires Media Shop
Brand Marketing
Horizon Media has won a global media review that began with six agencies before narrowing to three and then two.
3 Shops Remain in Global Media Review
Brand Marketing
Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages. The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives [...]