Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts that would take effect early next year.
global media review
Hasbro has consolidated the bulk of its global media business at OMD, which was the incumbent in 15 international markets, including Europe and China, sources said.
MasterCard’s new chief marketing officer Raja Rajamannar has launched a global media agency review, after joining the company in September. The financial services company's lead media agency is Interpublic Group's Universal McCann.
Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is the incumbent on the Lufthansa account and is defending, according to sources. The carrier spends an estimated $90 million in media worldwide each year.
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately available, but it is believed to exceed $500 million annually.
Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is in place, the company will issue a request for proposals, most likely next month.
Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this week. The J3 unit of Interpublic Group’s UM has beaten back competition from Omnicom Group’s OMD and WPP Group’s MEC to retain that region’s business.
Horizon Media has won a global media review that began with six agencies before narrowing to three and then two.
Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages. The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives in late September. The meetings will take place at the company's headquarters in New York; a selection is expected next month.