Estée Lauder Hires an Agency for Global Assignment
Brand Marketing
Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources.
Four Agencies Advance in Global HP Review
Brand Marketing
The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however.
5 Shops Reach Finals in Global HP Review
Brand Marketing
In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin.
BofA Briefs Finalists in Global Review
Brand Marketing
Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team.