Glenlivet

The Story Lab Taps Lisa Eisenpresser, Shannon Pruitt to Lead Agency

The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership, have taken the reins from Angela Courtin, co-founder and president. 

Courting Old Guys via Old(ish) Media

In younger circles, email tends to get a bad rap as an older, low-fi medium. But the endurance of brands like DailyCandy and Thrillist would seem to indicate that when it comes to lifestyle content, email still delivers.