Takeaways from the Yale Publishing Course: Publishers Embrace the “Flight to Quality”
I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale [...]
Facetime: Magazine Parties and TV Celebrations
Brand Marketing
Check out photos from Glamour’s 2015 Women of the Year Awards at Carnegie Hall in New York, CBS This Morning's celebration of 1,000 episodes, and the Victoria’s Secret Fashion Show.
Glamour’s Publisher and CRO Designed Her New Office With Nods to Paris and Nantucket
Brand Marketing
When Connie Anne Phillips returned to Condé Nast to serve as Glamour’s publisher and chief revenue officer, it was a homecoming of sorts. After a 14-year career at Vogue, Phillips [...]
Amy Schumer Narrates the Extremely Awkward Experience of Her Glamour Cover Shoot
Creativity
Glamour is getting good at video content tied to its cover models and other interviewees. A couple of months ago, we got Anna Kendrick's take on Reddit's Shower Thoughts. And [...]
Anna Kendrick Will Gently Blow Your Mind With Her Take on Reddit’s ‘Shower Thoughts’
Creativity
Glamour magazine isn't known for it's Internet-savvy marketing. But when you put Anna Kendrick on the cover, you have to do something special to celebrate the occasion.
Infographic: Women’s Media Consumption Habits
Brand Marketing
As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers.