Girl Scouts

How Thin Mints and Do-si-dos Have Empowered Generations of Girl Scouts

The Academy Awards of 2016 served up plenty of memorable moments, but none more surprising than host Chris Rock goading attendees into lining up behind a good cause. "I want you to reach into your millionaire pockets and buy some of my daughters' Girl Scout cookies," he told the audience.

How Chris Rock Turned Girl Scout Cookies Into the Oscars’ Biggest Brand Winner

While most people watching Sunday night's Oscars knew host Chris Rock would come up with a hilarious, cutting response to the #OscarsSoWhite controversy—and weren't disappointed—no one expected that he would engineer the

Brand of the Day: Girl Scouts Take Their $800 Million Cookie Business to the Web

The first Girl Scout cookie was sold in 1917 to raise funds for a troop in Oklahoma, and the young ladies in the green vests have been peddling their baked goods ever since.

How the Girl Scouts Do Real-Time Social Marketing

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and Instagram for everything from long-term recruitment efforts to timely contests and promotions.

Nutrition Advocates Blast Marketing of Girl Scouts’ Newest Cookie

Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins."

The Best (and Worst) Brand Extensions

It’s a plane! It’s a purifier! It’s both!

Door Slams on Girl Scouts’ Sweet Treats

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side.

Girl Scouts going for more cool, less dorky

Despite the totally hip vests and fashionable shoulder sashes, membership in the Girl Scouts has been steadily falling in the U.S. in recent years. So, last year the Girl Scouts […]