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How Thin Mints and Do-si-dos Have Empowered Generations of Girl Scouts

Brand Marketing

The Academy Awards of 2016 served up plenty of memorable moments, but none more surprising than host Chris Rock goading attendees into lining up behind a good cause. "I want [...]


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The Best (and Worst) Brand Extensions

Brand Marketing

It’s a plane! It’s a purifier! It’s both!

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Door Slams on Girl Scouts’ Sweet Treats

Brand Marketing

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side.

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Girl Scouts going for more cool, less dorky

Creativity

Despite the totally hip vests and fashionable shoulder sashes, membership in the Girl Scouts has been steadily falling in the U.S. in recent years. So, last year the Girl Scouts [...]