The next time you sit down to watch TV, you might want to call your mom and ask her to join you. A new study from Netflix shows that 62 percent of mothers and daughters think watching TV shows together helps them build stronger relationships.
The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:
Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own. While many of the anti-Trump crowd on Twitter mocked conservative commentator Laura Ingraham's awkward on-stage wave for its fleeting similarity to a Nazi salute, Giphy put in the extra work and turned the moment into a perfectly isolated and endlessly looping GIF.
For the launch of The 1975's second album, I Like It When You Sleep, for You Are So Beautiful Yet So Unaware of It, Interscope worked with Giphy's artist community to create a few gorgeous GIFs—a nice boon, now that most of the social networks you care about support them.
If you're in the GIF business, you'd better have some loopy marketing. Thankfully, Giphy does. Here's the GIF purveyor's latest commercial—a pleasantly off-kilter spot, styled like a cooking segment from a talk show, for its funky new GIF maker. Here's the video description from Giphy:
Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement. DiGiorno Pizza starts embracing GIFs on Twitter.
When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms.