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Netflix Really Wants You to Watch the Gilmore Girls Revival With Your Mom

Convergent TV

The next time you sit down to watch TV, you might want to call your mom and ask her to join you. A new study from Netflix shows that 62 [...]


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Interscope Partnered with Giphy to Produce These Sublime GIFs for The 1975’s Latest Album

Creativity

For the launch of The 1975's second album, I Like It When You Sleep, for You Are So Beautiful Yet So Unaware of It, Interscope worked with Giphy's artist community [...]

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Ad of the Day: Giphy Ludicrously Whips Up GIFs in This Comical Faux Cooking Segment

Brand Marketing

If you're in the GIF business, you'd better have some loopy marketing. Thankfully, Giphy does. Here's the GIF purveyor's latest commercial—a pleasantly off-kilter spot, styled like a cooking segment from [...]

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Will GIF-Powered Emails Get More People RSVP’ing for Events?

Performance Marketing

GIFs have already overtaken brands' social media and online video. Next up: Email marketing.

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Here’s Why GIFs Are Back In Style and Bigger Than Ever for Brands

Performance Marketing

Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement. DiGiorno Pizza starts embracing GIFs [...]

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Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer

Performance Marketing

When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms.