Big Account Wins Make Grey the 2013 Global Agency of the Year
Brand Marketing
Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter.
Grey’s Michael Houston Takes Air Guitar to New Level
Brand Marketing
Since joining Grey New York in 2007 as director of marketing, Michael Houston has been on a fast track, landing his latest promotion—to North American CEO.
How Does Superman Shave? Gillette Asks Some Supergeeks Who Might Know
Creativity
Gillette has a super-geeky Man of Steel tie-in and YouTube takeover going on right now, where they ask an impressive list of celebrities, "How does Superman shave?" Bill Nye, the [...]
How Two CW Rejects Became the Masters of Branded Web Video
Performance Marketing
Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a [...]
Layoffs Hit BBDO, Goodby
Brand Marketing
Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs.
Jeep Stole Grey’s Thunder in the Gillette Pitch
Brand Marketing
To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account.