OK, Folks: Make Your Bet on Harry’s or Goliath
Performance Marketing
As the Bible tells us, the little guy can fight back against the big one. It’s a good biblical tale and it resonates in today’s competitive environment. While slingshots are [...]
Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide
Brand Marketing
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the [...]
Havas Worldwide Adds 2 Execs to Double Down on Innovation and Creativity
Brand Marketing
Havas Worldwide global CEO Andrew Benett's vision for the Havas network in the next five years has a great deal to do with bringing Havas shops from around the world [...]
Gillette Shows Why a Legacy Brand Should Probably Never Troll an Underdog
Performance Marketing
Dollar Shave Club is known for its ads poking fun at competitors like Schick and Gillette, claiming last month to have become the No. 2 best-selling razor in the U.S. Now, [...]
5 Brilliantly Faked Viral Ads That People Still Keep Thinking Are Real
Creativity
Sometimes even the smartest people you know can share something fake in social media, and correcting them is one of the few joys of being an ad geek. We've compiled [...]
P&G Shifts Venus, Braun and Art of Shaving Accounts to Grey
Brand Marketing
Two years after shifting its Gillette business away from BBDO, Procter & Gamble is moving Venus, Braun and Art of Shaving as well, P&G has confirmed. As was the case [...]