Kik’s Next Big Play: An Animated GIF Messaging App
Performance Marketing
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app [...]
Fruit of the Loom Turns GIFs Into Father’s Day Gifts
Performance Marketing
Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF [...]
Saucy TV Ad Gets Viral Boost After Being Made Into an Animated GIF
Creativity
How do you get your ad to the top of Reddit? Try erasing all the audio and bad copywriting, leaving only a few silent scenes of a sweaty, stripping tutor.
There’s Now an Awards Show Honoring the Best Animated GIFs
Creativity
Proving yet again that there's no creative endeavor too specific to merit its own awards show, CP+B Los Angeles has launched the .GIFYs, honoring animated GIFs "as a medium, social [...]
Why Brands Should Be Wary of Animated GIFs
Creativity
Attention brands in social media: Just because you can now use animated GIFs on Facebook doesn’t mean you actually should use animated GIFs on Facebook. Or, to be more specific, [...]
Gap and Other Brands Are Already Using Facebook GIFs
Performance Marketing
Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest.