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Giphy Is Serving Up 1 Billion GIFs a Day, but Is It Making Any Money?

The startup has 100 million daily users. Giphy It's official.

Veuve Clicquot Targets Millennials With Its First Digital Campaign

Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for wedding toasts and New Year's celebrations, but rather a bottle that, when popped, can lead to any number of surprises.

Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50

GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everywhere last night during the Super Bowl.

Is Your Media Agency Operating at the Speed of Culture?

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is no longer a matter of choice but an absolute necessity for marketers' long-term sustainability and survival.

This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe

This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!

Will GIF-Powered Emails Get More People RSVP’ing for Events?

GIFs have already overtaken brands' social media and online video. Next up: Email marketing.

(Some) Facebook Marketers Can Finally Start Playing With Animated GIFs


Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become a standard format in social media and one that is supported by advertisers, who like the fact that their content makes more of an impact.

5 Social Media Hacks Every Marketer Should Know

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds.

Kik’s Next Big Play: An Animated GIF Messaging App

The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app that fits into its ad plans.