Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?
Brand Marketing
Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics [...]
Digital-Only Magazine Readership Up Nearly 50 Percent
Performance Marketing
Magazines’ newsstand sales may be struggling, but there’s a bright spot when it comes to digital readership. Today, GfK MRI released its fall 2012 Survey of the American Consumer, which [...]
Publishers Challenge Audience Report
Performance Marketing
Magazine publishers are demanding explanations from GfK MRI after its fall magazine audience report showed more than two-thirds lost audience versus a year ago, many of them by double digits.
QR Codes Getting More Use in Magazines
Performance Marketing
Interactive bar codes have been popping up more in magazines—Meredith Corp. has just announced it had selected Microsoft Tag as the 2-D bar code standard across its magazines—but some questions [...]