GfK MRI

Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?

Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure perfect pitches. Media and consumer research firm GfK MRI interviewed U.S.

Infographic: As Social Platforms Grow Older, So Do Their Users

By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media and consumer research company GfK MRI talked to 25,000 U.S. adults to gain insight about each platform's user base and characteristics.

Infographic: Here’s How Many Americans Are Saying Goodbye to Cords and Cable

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note.

Magazine Readership Inches Upward

Despite a slight decline in overall magazine circulation in the first half of this year, the number of magazine readers in the U.S.

Magazine Readership Growing, Survey Shows

Some needed good news from the magazine publishing industry: As newsstand sales fell and circulation remained flat through the end of 2012, the latest data from GfK MRI’s Survey of the American Consumer, which tracks print and digital magazine audiences, shows th

Digital-Only Magazine Readership Up Nearly 50 Percent

Magazines’ newsstand sales may be struggling, but there’s a bright spot when it comes to digital readership. Today, GfK MRI released its fall 2012 Survey of the American Consumer, which tracks print and digital magazine readership, and found that magazine readership had increased by 1.6 percent (or nearly 20 million people) to 1.2 billion people since last spring.

Publishers Challenge Audience Report

Magazine publishers are demanding explanations from GfK MRI after its fall magazine audience report showed more than two-thirds lost audience versus a year ago, many of them by double digits.

QR Codes Getting More Use in Magazines

Interactive bar codes have been popping up more in magazines—Meredith Corp. has just announced it had selected Microsoft Tag as the 2-D bar code standard across its magazines—but some questions still remain about its impact as an advertising tool.