GetTaxi

Lyft Hopes to Accelerate With First Integrated Ad Campaign

For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver.

Hailo Goes Guerilla to Take On Uber and Lyft as Ride-Sharing War Heats Up

Hailo, which helps consumers flag taxis, is embarking on a guerilla marketing campaign today in New York, Chicago and Toronto. For each city, the mobile app has hired a team of bicyclists to maneuver foot-traffic-friendly streets and randomly slap phone-shaped promos into the hands of people attempting to get a cab.

GetTaxi Nabs Another $150 Million in Funding

GetTaxi—a consumer taxi app that has seen success in cities in Israel, Russia and the U.K.—launched in the United States this week, in New York, and secured an additional $150 million in funding, bringing the total raised to-date to $207 million. The company partners with local fleets to provide taxi service to consumers.