This Foot-Care Brand Made the First Magazine You Read With Your Feet
Creativity
What better way to sell foot-care products than with an entire magazine for and about feet?
Politico Will Launch a European Site
Performance Marketing
Confirming months of speculation, Politico announced plans to produce a European edition. The news site is teaming with German media conglomerate Axel Springer in an equal partnership for the venture, [...]
Cutest Goth Ad Ever? It’s Super Bleak, but You’ll Be Smiling by the End
Creativity
Ad agency Heimat in Berlin has made the cutest teenage goth ad since Kodak film taught my generation that cheerleaders and dudes in fishnet shirts could be friends.
Inside ESPN’s Social Media War Room During the Most Tweeted Sporting Event Ever
I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely [...]
Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter
Performance Marketing
Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most [...]
Galactic Empire Turns Frankfurt Airport Into a Fully Armed, Operational Battle Station
Creativity
The Empire might not be running the galaxy anymore, but it seems to be doing a stellar job running an airport in Germany.