Germany

Ad of the Day: Smart Car Takes on Cinematic Clichés in a Peppy New Campaign

Why do epic car chases always happen in slow motion? You won't get the answer to that, but the trope will at least be addressed in the latest amusing campaign for Smart car.

This Year’s Most Anti-Consumerist Christmas Ad Is Also One of Its Loveliest

It's time for German supermarket chain Edeka's annual Christmas ad. And rather than being super macabre, it's super heartwarming. Edeka, of course, had the most notoriously dark Christmas ad of 2015, a spot that went viral around the world. But 2016's edition manages to remain relatively straightforward, while still delivering a delightful twist ending. It opens with—and remains dedicated, for the most part, to—familiar scenes of holiday season bustle and stress. Parents dash around trying to buy gifts, and cook, and clean, and shovel the walk, put on their winter tires, and tend to other tedious business. All the while, their children wait around, bored out of their minds, wishing someone would play with them, and getting no satisfaction.

This Magazine’s Simple, Poignant Cover Remembers the Paris Attacks of a Year Ago

Nov. 13 will mark one year since the attacks in and around the Bataclan concert venue in Paris. To commemorate this somber anniversary and its victims, Germany's Zeit Magazin—a supplement to the weekly Die Zeit newspaper—has released a striking memento for its Nov. 10 cover. 

Makers of the Famous ‘Dear Brother’ Johnnie Walker Spec Ad Just Made a Volvo Ad to Die For

Death becomes them. Filmmakers Daniel Titz and Dorian Lebherz came to prominence last year with the breathtaking "Dear Brother" spec ad for Johnnie Walker. That spot, with 7 million views across all platforms, put an evocative spin on the concepts on brotherly love, freedom and the ties that bind this world to the next. Now, the creative duo, students at the Film Academy of Baden-Württemberg in Germany, return with another stylish meditation on matters of life and death. Unlike their Johnnie Walker ad, with its ethereal, poetic vibe, this new spot traffics in stylish black humor to play up the safety advantages of Volvo's Autonomous Driving system.

Nothing Says Home Improvement Quite Like a Naked Man Tumbling Through the Wilderness

Many people are familiar with the feeling of dread that accompanies Dad deciding to fix the sink, or build a garden pond, on his own. He crawls under the house, or he starts digging a trench in the yard. No logic can sway him. He is unstoppable in his quest. What often follows are days of hijinks, horror and inevitable self-harm.  Apparently this problem is universal. But maybe it isn't so much a problem as an affirmation of existence. In an ad titled "You're Alive. Do You Remember?," German home improvement chain Hornbach makes its case, using a naked man, an uncomfortable tumble, lots of mud and one strategically placed nail.

Step Right Up and Watch This Air Acrobat Attempt the Most Irresponsible Circus Act Ever

One December day at the International Scene of Contemporary Dance in Stockholm, Sweden, a man named Olle, one of the best air acrobats in the world, did a triple-somersault jump. It was a jump like hundreds of others he'd done before, but this time was different.  He fell on his head.  "Within that second I heard my neck break. A moment devoid of time," Olle writes. "The sound of the neck break echoed in my head, itself an endless, dark, spherical space in which I was hovering weightlessly."  Olle crushed several cervical vertebrae and damaged his spinal cord. He was paralyzed from the neck down. The doctors couldn't say how much brain functioning he'd regain, or even whether he would walk again. One thing was sure: He'd never jump again. It's been 10 years since then. Olle has miraculously recovered. Many people like him would count their blessings, move to a quiet town and take up gardening. But in what's being dubbed "the most irresponsible circus performance ever," Olle is gearing up to repeat the same jump, with just one difference. This time, he'll do it from up to 12,000 feet in the sky.

See the Nivea Campaign That John Hegarty Called the Stupidest Thing He’s Ever Seen

Ready for a sunscreen-shitting seagull? Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And his jury recognized plenty of brilliant work, including the Titanium Grand Prix winner, REI's #OptOutside campaign. But at the press conference announcing the winners, Hegarty didn't open his remarks by talking about the top-notch work. He opened by mentioning a Nivea campaign that was so shockingly wretched, it's a wonder it was entered at Cannes at all. In fact, it's a wonder it's not a parody.

This Crazy Supermarket Ad, Full of Cats, Will Give You a Big Cheshire Grin

Forget about next week's Cannes Lions. Check out all the crazy cats in this commercial for Netto, a German supermarket chain.  These 75 seconds of epic kitty cuteness take place in an incredibly detailed miniature version of a Netto store and feature clones of Maru, Keyboard Cat and other stars of famous feline memes. Is the No No No Cat among them? Yes yes yes! 

Ad of the Day: Can a Big, Soft, Naked Guy Get You to Splurge on This Mattress?

When Frank Künster isn't bouncing drunken rowdies out of the King Size bar in Berlin, he's moonlighting as a nude model for mattress retailer Muun, appearing in web and outdoor ads by ad agency Amsterdam Berlin. 

Ad of the Day: Smart Car Gives Lie Detector Tests to Drivers in Front of Their Loved Ones

The Smart Fortwo Cabriolet is the only convertible in its class that has a roof that truly opens completely. And so, its drivers should be "open," too—at least according to this fun, awkward brand stunt from BBDO Berlin.