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Marketers, Are You Going OOH With Data? Let Consumers Know Why

Performance Marketing

Mobile, social, and other digital media are increasingly connected to OOH advertising. One of my pet peeves is that when I’m in my home or office, or out and about, [...]


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FTC Takes Dim View of Flashlight App That Shared Users’ Location Data Without Permission

Performance Marketing

The Federal Trade Commission took a dim view of one of the most popular mobile apps after discovering the Brightest Flashlight Free app deceived consumers by sharing their location information [...]

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Stores Can’t Track You Unless You Permit Them [Updated]

Performance Marketing

A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers [...]

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Facebook Could Map Out Local Search, Ads With Waze Deal

Performance Marketing

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi

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You Shouldn’t Trust Mobile Location Data

Performance Marketing

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason.

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There Is a Good Chance You Are Being Tracked While You Shop

Performance Marketing

Euclid, a Palo Alto, Calif.-based start-up that tracks consumer shopping habits in stores via their WiFi enabled smart phones has run smack dab into the ongoing privacy debate in Washington about [...]