TGI Fridays is pushing hard to court millennials, including new store designs and drone tests.
The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize results tied to these efforts, especially when they include geo-conquesting—the tactic of poaching shoppers from the lots of competing dealers.
Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind the industry’s first TV commercial made entirely from a Vine video. The marketing exec is pretty excited about mobile, too.
When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are competing against more than 10 professional sports teams (Yankees, Mets, etc.,) for fans not just soccer teams.
BMW last year invested in the mobile app MyCityWay, and soon it will ﬁnd if that was money well spent as its eco-friendly Born Electric road show rolls into New York. The luxury automaker next week will run locally targeted display and video ads on the city- guide app, which developers said has 1.2 million users in Gotham.