geo-targeted

New Digital Campaign for TGI Fridays Builds Off of Hamilton’s Success

TGI Fridays is pushing hard to court millennials, including new store designs and drone tests.

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize results tied to these efforts, especially when they include geo-conquesting—the tactic of poaching shoppers from the lots of competing dealers.

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind the industry’s first TV commercial made entirely from a Vine video. The marketing exec is pretty excited about mobile, too.

New York Red Bulls Bring in R/GA to Boost Profile, Sales

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are competing against more than 10 professional sports teams (Yankees, Mets, etc.,) for fans not just soccer teams.

Mobile App Into New York

BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New York.The luxury automaker next week will run locally targeted display and video ads on the city- guide app, which developers said has 1.2 million users in Gotham.