Genex

Consolidation Is the Goal in Honda’s Digital Review

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources.

New Nestlé USA Chief Looks for Efficiencies, Driving Sales

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as other Nestlé roster agencies.