Here’s How GM Uses Social Data to Improve Cars
Performance Marketing
When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto [...]
Study: Buick, Chevy See Increase in Consumer Satisfaction
Brand Marketing
While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet.
ANA Is Assessing the Extent of Digital Ad Fraud
Performance Marketing
Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with [...]
Consumer Groups Claim That CarMax’s Ads Are Deceptive
Brand Marketing
A coalition of 11 consumer groups is calling on the Federal Trade Commision to investigate CarMax for using deceptive advertising, writes Chistopher Jensen for The New York Times.
Automaker Resorts to Hypnotizing Drivers (Yes, Really) to Make Them Like Its Cars
Creativity
German automaker Opel isn't a household name in the U.S., but in Europe it is synonymous with "extremely boring car," "kinda lame" and "crap car." These are words straight from [...]
John Oliver’s Parody Ad Skewers GM With Bleak Phrases From an Internal Memo
Creativity
While it's true HBO is not an ad-supported network, Last Week Tonight's John Oliver made an exception Sunday, uttering the words rarely heard on the premium cable network: "We'll be [...]