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Here’s How GM Uses Social Data to Improve Cars

Performance Marketing

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto [...]


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Study: Buick, Chevy See Increase in Consumer Satisfaction

Brand Marketing

While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet.

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ANA Is Assessing the Extent of Digital Ad Fraud

Performance Marketing

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with [...]

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Consumer Groups Claim That CarMax’s Ads Are Deceptive

Brand Marketing

A coalition of 11 consumer groups is calling on the Federal Trade Commision to investigate CarMax for using deceptive advertising, writes Chistopher Jensen for The New York Times.

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Automaker Resorts to Hypnotizing Drivers (Yes, Really) to Make Them Like Its Cars

Creativity

German automaker Opel isn't a household name in the U.S., but in Europe it is synonymous with "extremely boring car," "kinda lame" and "crap car." These are words straight from [...]

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John Oliver’s Parody Ad Skewers GM With Bleak Phrases From an Internal Memo

Creativity

While it's true HBO is not an ad-supported network, Last Week Tonight's John Oliver made an exception Sunday, uttering the words rarely heard on the premium cable network: "We'll be [...]