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How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

Performance Marketing

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving [...]


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New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball

Performance Marketing

Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season.

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GMC Touts Precision in New Ads from Leo Burnett

Brand Marketing

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in [...]

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Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted

Performance Marketing

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.

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Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline

Brand Marketing

While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game. 

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College Football Playoff Quickly Becomes a TV and Social Media Power Player

Convergent TV

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the [...]