This Bot Analyzes Trump’s Tweets About Brands, Then Shorts Their Stocks
Performance Marketing
For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month,
Are Buick and GMC’s Creative Accounts in Review?
Brand Marketing
Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett [...]
The Oscars Is Still an All-Star Destination for Advertisers
Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers.
Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year
Brand Marketing
Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.
Leader of McCann’s General Motors Account Will Take on Even Bigger Role
Brand Marketing
Bill Kolb, the McCann Worldgroup rising star who has been overseeing all of the company's General Motors' business, has been promoted to president, diversified agencies, a new role where he'll [...]
At CES, General Motors Becomes First Automaker to Livestream on Facebook
Performance Marketing
If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all [...]