For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month,
The Paris Motor Show is taking place from Oct. 1-16, and Opel has a surprise for visitors to its stand—an Opel Astra you can start with your mind. Guests are invited to sit comfortably in a chair facing the car, where they're outfitted with a headset that'll get the engine humming with the right mental feedback. The experience has conveniently been dubbed "Opel Mind."
America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international markets.
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick.
Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas. Last year, Buick spent $227 million in measured media, according to Kantar Media, while GMC invested $269 million.
Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers.
Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.
Bill Kolb, the McCann Worldgroup rising star who has been overseeing all of the company's General Motors' business, has been promoted to president, diversified agencies, a new role where he'll take responsibility for driving key areas including data, analyt
If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all in.