Catalina: Marketers Waste Millions on Wooing Demos
Brand Marketing
Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system.
Yoplait Lite Spot Pulled Over Eating-Disorder Concerns
Creativity
General Mills has pulled this Yoplait Lite commercial after the National Eating Disorders Association voiced concerns that it could upset folks struggling with such issues.
Golden Grahams are next best thing to a job
Creativity
Marketers naturally want to show empathy to consumers who are going through a rough patch with the prolonged economic downturn. Golden Grahams is going a step further by offering to [...]
Simian shoppers love Banana Nut Cheerios
Creativity
Supermarket + guy in a gorilla suit + Banana Nut Cheerios = blah. This Publicis Modem spot aims to be goofy and outrageous, but it's mostly just dull. The background [...]