General Mills Launches a Closed U.S. Creative and Content Agency Review
Brand Marketing
Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands [...]
Here’s The Story Behind Hamburger Helper’s Viral Mixtape
Brand Marketing
On Friday Hamburger Helper dropped a five track mixtape, "Watch the Stove." By Monday morning the brand had garnered 432,660,000 social impressions and 4,086,000 plays on SoundCloud.
The Brands Awaken: Disney’s Co-Branding Push for New Star Wars Film Is Unprecedented
Brand Marketing
Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a [...]
Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide
Brand Marketing
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the [...]
General Mills Has This Promise for Parents: No More Artificial Ingredients in Its Cereals
Brand Marketing
General Mills made headlines this summer when it announced it would begin removing all artificial flavors and colors from its cereal products.
Trix Is Looking for a Real Live Silly Rabbit to Put on Its Boxes
Creativity
Trix has a treat in store for rabbit fans. The General Mills cereal brand just launched #RealTrixRabbit, a competition to find one real live bunny to replace its iconic animated [...]