General Mills

Why Esports May Be the Next Great Frontier for Marketers

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.

How Star Wars’ 5 Biggest Brand Partners Activated Around Rogue One

For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a more awkward title than even the prequel trilogy accomplished. The movie's story is … well … it's basically the one told in the opening crawl of the original Star Wars, the one we all started calling Episode IV or "A New Hope" just in the last 15 years or so. Felicity Jones plays Jyn Erso, the daughter of the man who helped design the Death Star, the technical terror that's part of the Empire's master plan to solidify its rule over countless planets. Jyn is a bit of a hellraiser who's recruited by the Rebel Alliance to help steal the plans for the ultimate weapon in the universe. So, she and a ragtag bunch of Rebels go undercover to try to uncover the space station's weak spots. The movie has received a big campaign, with a handful of trailers and plenty of TV spots that show Jyn and her multicultural crew, as well as Ben Mendelsohn as Orsen Kerrick, the Imperial officer they're hoping to foil—and a few hints at involvement by Darth Vader himself. There have also been significant efforts from a core group of five companies who signed on as promotional partners and who have used the movie as a springboard for their own efforts. Let's take a look at what they've been doing:

General Mills to Cut Hundreds of Jobs, Part With U.S. Marketing Chief Amid Sales Slump

Today General Mills announced a new worldwide organizational restructure that will cut approximately 400-600 jobs in an effort to "maximize global scale." Among the positions eliminated are those of U.S. svp, CMO, Ann Simonds and international COO Christopher D. O'Leary.

General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work

General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup.

General Mills Picks 72andSunny and Redscout to Handle Its $700 Million U.S. Ad Business

General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the review, which will establish a separate roster of agencies handling project-based work for GM, has not yet concluded.

The Ad Industry Is Mediocre or Worse at Hiring Diverse Talent, Study Finds

According to new data released by the American Association of Advertising Agencies, 74 percent of 4A's members surveyed feel agencies are either mediocre or worse when it comes to hiring a diverse group of employees.

CSO Imran Khan Explains Snapchat’s Rebrand to Snap Inc.

Under the newly created Snap Inc. corporate name, chief strategy officer Imran Khan revealed a couple of notable stats during his pitch today for advertisers at Advertising Week. 

The Jolly Green Giant Is Back and Coming to a Theater Near You

The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's never fought a prominent villain. But he and his trusty sidekick Sprout do have a very important mission: convincing kids to eat their vegetables.

Annie’s Homegrown Sets Bunnies Loose in a Grocery Store for Shamelessly Cute Ad

Annie's Homegrown hops online with a campaign featuring bunnies. So many bunnies. Created by the Bell Shop, in-house agency for Annie's parent General Mills, the Facebook and Instagram push consists of cottony tales anchored by 30 seconds of mind-melting adorbs. 

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.