GE Names Wieden + Kennedy Veteran as Its First Chief Creative Officer
Brand Marketing
Today, General Electric became the latest company outside the ad agency world to name a chief creative officer, promoting top marketer Andy Goldberg to the position.
Q&A: GE’s Chief Marketing Officer on Storytelling in the New Digital Industrial Era
Performance Marketing
General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers.
This Saratoga Springs, N.Y., Agency Has a 40-Pound Pig Roaming Its Halls
Brand Marketing
Specs Who Founder Ed Mitzen, strategists Michelle Olson and Andy Pyfer What Fingerpaint, a full-service creative agency
These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment
Brand Marketing
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has [...]
General Electric Chooses a Digital Marketing Pro to Be Its Next CMO
Performance Marketing
General Electric has a new female chief marketing officer, Linda Boff. Boff takes over the role from Beth Comstock, following Comstock's move to GE's first female vice chair at the [...]
10 Branded Content Masters Who Make It OK to Love Marketing
Brand Marketing
Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of [...]