General Electric

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

GE Just Launched a Branded Virtual Reality Series About Science

GE, hoping to bridge a storyline between science and art, has just debuted a new documentary miniseries in virtual reality.

Why Some Big Brands Are Starting to Produce Their Own Podcasts

Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during the height of the economic boom of the 1920s. That's just one of the two 20-minute Stories of the InterContinental Life-branded podcasts that have unspooled so far, with more to come in 2017.

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change


Could This Meme-Minded Startup Be the ‘Weather Channel for the Mobile Generation’?

Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars. 

Why Brands Are Ditching Twitter’s 6-Second Vine App

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips.

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and mobile.