TRUFF Co-founders on Launching a Community-driven CPG Brand
Thanks in part to the popularity of internet hits like “Hot Ones,” hot sauce and truffles are having a big moment right now. Nick Ajluni and Nick Guillen, co-founders of [...]
PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market
Liz Toney and Larry Milstein, co-founders of Gen Z consultancy PRZM, discuss how Gen Z’s interest in luxury goods has created a booming secondhand market.
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
23-year-old venture capitalist and co-founder/CEO of Zebra IQ shares findings from their recently released report on all things Gen Z—from up-and-coming social platforms serving as "third spaces" to changes in [...]
Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment
Jeff Levin talks about monetizing social influence and what networks and brands are getting wrong about Gen Z.
In Times of Crisis, Gen Z Urges ‘Be a Brand, Not Our Best Friend’
Founder and CEO of the Ambassadors Company, Maxine Marcus shares Gen Z insights around perceived brand authenticity, loyalty and more.
How Graze Founder Aims to Modernize and Humanize Virtual Dating
In this episode, Heather Hopkins talks the state of the online dating industry and how GOATdate went from wireframes to growing app.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
Performance Marketing
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the [...]
What Publishers Need to Know About Gen Z
How should publishers think about Gen Z? It’s an increasingly important question now that Generation Z (those born between 1995 and 2010) are entering the workforce and on their way [...]
New Findings on How Gen Z is Adapting in a Pandemic
Prior to this current health crisis, many marketers may have found themselves scrambling to understand the ever-evolving and notoriously elusive cohort that makeup Generation Z. While much of that focus [...]
Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers
Performance Marketing
Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another [...]