Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.
Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade, according to a report this morning.
Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year.
Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more than people of other ages to find products and services.
Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and lease cars than take on mortgages or car loans. Now, members of the borrower generation say they're straying from the largest likely lender: banks.
Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then spent a year and a half apprenticing as a body-piercing artist, and after that worked as a bartender in New Orleans' Bywater neighborhood.
Specs Who Sway Group partners (l. to r.) Allison Talamantez, president, business development; Danielle Wiley, CEO; Joni Richman, general counsel; Tiffany Romero, president, influencer management; Francesca Banducci, COO