How-tos for Generational Marketing to Millennials vs. Gen Z
Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led [...]
Millennial Irony: Now They Eat Out Too Much
Performance Marketing
Two weeks ago, I blogged and did a video about the report that Millennials are "killing" casual dining restaurants. The whole idea sounded like something made up by a fired [...]
The Making of a ‘Perfect’ Mobile Ad
Performance Marketing
The Verve whitepaper, “The Rise of Mobile Prodigies™: Millennials, Gen Z and the Future of Mobile Marketing," provides some useful insights on engaging younger cohorts on smartphones (Millennials now have [...]
The Best Ad Strategy for Pokemon Go Might Not Be What You Think
Brand Marketing
Pokemon Go could be the beginning of a shift in the way we advertise.
The 4 Types of Dads Marketers Need to Know This Father’s Day
Brand Marketing
Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, [...]
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
Performance Marketing
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.