Man Who Hates Seeing So Many Geico Ads Stuffs 300 of Them Into One Frightening Video
Creativity
Some say Geico is going through a golden age of creativity, from its super-viral "Hump Day" camel spot to its Cannes Grand Prix-winning "Unskippable" campaign. But Dominick Nero is not [...]
Geico’s ‘It’s What You Do’ Campaign Is in Fair Condition After Emergency Surgery
Creativity
Is Geico's "It's What You Do" campaign on life support? Not yet, but it's been hospitalized with a severe case of the non sequiturs.
Geico ‘Unskippable’ and Leica ‘100’ Both Win Grand Prix Awards in Film at Cannes
Brand Marketing
CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative
Dora the Explorer Is a Dream-Crushing Buzzkill in Geico’s Excellent New Ad
Creativity
Geico's "It's What You Do" campaign, while mildly amusing, hasn't produced any true gems—until now. While it would be nice not to spoil the ending of the Antarctic ad below, [...]
Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable
Brand Marketing
Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they prefer simply to run their TV spots unchanged.
Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up
Brand Marketing
Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm.