Ad of the Day: Marco Polo Struggles With His Own Pool Game in Geico’s New Campaign
Brand Marketing
One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the [...]
Ad of the Day: Geico Expands Its Brocabulary to Sell Brotastic Brosurance
Brand Marketing
Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico.
Ad of the Day: Geico’s New Mom Character Is So Good, They Couldn’t Do Just One Spot
Brand Marketing
In The Martin Agency's latest "It's What You Do" ad for Geico, a James Bond-style super-spy takes an unexpected phone call that severely cramps his style just as the bad [...]
6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015
Performance Marketing
Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's over. But 2015 [...]
How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad
Brand Marketing
Everything was in place to shoot something special.
10 Dream Jobs for Creatives and How the People Who Have Them Got Them
Brand Marketing
A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine, [...]