The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, […]
Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.
Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories, but marketers quickly figured out that building a loyal audience was hard—especially if your brand didn't have anything particularly interesting to say.
Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they're also easily the most mobile.
Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be generating even more business in that space.
Happy Inventors Day! To celebrate, GE has launched a series of films that bring good things to life with a bold new attitude. Created by BBDO, the videos send GE engineers on "Unimpossible Missions" designed to highlight the company's problem-solving skills and the breadth of its cutting-edge technology.
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach to an ever-growing range of work.
Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners became enthralled by host Sarah Koenig's deep dive into the 1999 true-crime case of Adnan Syed.