Get Used to It: Your Customers Want Stories
Performance Marketing
Earlier this month I was in Cleveland for Content Marketing World, where the theme was “The World of Stories.” Who doesn’t love a good story? At our core, humans are [...]
General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes
Performance Marketing
Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's
NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it [...]
Ad of the Day: GE Embarks on ‘Unimpossible Missions’ Like Saving a Snowball in Hell
Brand Marketing
Happy Inventors Day! To celebrate, GE has launched a series of films that bring good things to life with a bold new attitude. Created by BBDO, the videos send GE [...]
U.S. Agency of the Year: BBDO Was 2015’s Unstoppable Creative Juggernaut
Brand Marketing
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach [...]