Ad of the Day: Cheerios Just Made One of the Sweetest Ads Ever With a Gay Family
Brand Marketing
Not all happy families have the same beginnings, but if there's one thing they have in common, it's the deep love at their core. And it's clear, in this new [...]
Norway’s Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible
Creativity
Thanks to the country's anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said [...]
Barilla Plans More ‘Inclusive’ Ads Following Chairman’s Anti-Gay Comments
Creativity
Better late than never? Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from [...]
Hallmark Apologizes and Stops Selling Ornament That Replaced ‘Gay’ With ‘Fun’
Creativity
Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas [...]
Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times
Creativity
Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored [...]
Barilla Chairman Vows Never to Make Ads Featuring Gay People
Creativity
In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo.