Gay

Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad

A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more brands have been supporting the LGBTQ community, particularly since 2015's Supreme Court same-sex marriage ruling. Jewelers, in particular, have generally embraced the community—it's a good market for selling rings, after all.

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all.

Campbell’s Cleverly Used Star Wars in Gay-Themed Ad, but the Comments Are on the Dark Side

Campbell Soup Company's newest ad, featuring its Star Wars inspired soup, is centered around a popular line from the movie, although maybe not in the way that you'd think. The 30-second ad features a father feeding his son, and quoting Darth Vader's "I am your father." But then there's a clever twist that makes the spot unique.

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year.

Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights

Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex marriage. But YouTube, long a supporter of gay rights, moved the quickest this morning with a new #ProudToLove spot that's perfect for this historic day.

Tylenol Further Explores the Changing Face of the American Family in New Ad

Tylenol is continuing its celebration of diverse families with a new commercial from J. Walter Thompson in New York featuring same-sex and interracial couples.

India’s First Ad With a Lesbian Couple Goes Viral

An Indian clothing company is out with an ad that news reports are billing as the socially conservative country's first to feature a lesbian couple.

Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's social channels this week, and led by an 80-second spot that mixes animation, live action and documentary footage to create a message about awareness and equality.

This Ad Kicks Off Pride Month With a Sweet, Sad Story of Forbidden Love

Far too often, repression and discrimination fester in an atmosphere of silence, which makes it essential for those who can speak up to raise their voices for equality and understanding. That's the message of this minute-long film by McGann + Zhang, created for NYC Pride Month.

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in. The greeting-card company is gay friendly—it's been making gay marriage cards since 2008. But it evoked some ire from the gay community in 2013 when it replaced the word "gay" with "fun" on a "Deck the Halls" Christmas ornament in 2013. Also, it's one thing to sell gay-friendly merchandise—it's another to feature a gay couple in a commercial, as Hallmark has now done in its new "Put Your Heart to Paper" campaign for Valentine's Day.