Gay Marriage

Sweethearts Candy Marks 150th Anniversary With Valentine’s Campaign Celebrating All Love

Candy maker Necco is expanding the definition of "sweetheart" to celebrate the 150th anniversary of its heart-shaped confections stamped with messages of love and affection.

Tired of Tradition, Honey Maid’s Marketing Chief Chose to Put the Spotlight on Modern Families

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or the black guy in a secondary role only."

This Fake ‘Tide to Go’ Ad Perfectly Spoofs Lingering Opposition to Gay Marriage

Tide has already made one commercial featuring a gay couple—it's been airing in Canada, as Procter & Gamble considers bringing it to the U.S.. And now, an ad for Tide to Go about gay marriage has gone viral, garnering over 400,000 views on Facebook. But the spot is actually spec work from Tiny Giant director Mark Nickelsburg. 

Gay Marriage Opponents Act Like an Oppressed Minority in Catholic Group’s Ad

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overly stylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they're (spoiler alert!) against it.

How TV Shows Are Beaming Over the Supreme Court’s Gay Marriage Ruling

From the White House to Westeros, from Litchfiled Pen to McKinley High, your favorite TV shows have been sharing the love all day following this morning's Supreme Court decision legalizing gay marriage in all 50 states. We start with the ladies from Litchfield Pen:

12 Winning Brand Tweets That Followed the Supreme Court’s Same-Sex Marriage Ruling

When the Supreme Court ruled this morning to legalize

Las Vegas Celebrates Gay Marriage in Nevada With a Fabulous Full-Page Newspaper Ad

Already known as the wedding capital of the world, Las Vegas is about to host a lot more weddings. And Las Vegas tourism couldn't be happier. After Nevada legalized gay marriage last week, the Las Vegas Convention and Visitors Authority and agency R&R Partners—creators of the famed "What happens here, stays here" campaign—quickly rolled out a full-page ad in USA Today celebrating the momentous occasion. Now more open, 24/7. http://t.co/ghNhPSeL6T #MarriageEquality #MarriageMomentum #Proud pic.twitter.com/DGEzhfTdyZ — Vegas (@Vegas) October 10, 2014 "This is an historic day for Las Vegas and the great state of Nevada," the LVCVA said in a statement. "As the 'Wedding Capital of the World' and one of the top destinations for lesbian, gay, bisexual and transgender visitors, Las Vegas welcomes LGBT couples wishing to legally recognize their relationship. There is simply no better destination to host a fabulous wedding followed by a one-of-a-kind honeymoon." The ad points to a new microsite, lasvegas.com/gaytravel. See the full newspaper ad below.

Ad of the Day: Cheerios Just Made One of the Sweetest Ads Ever With a Gay Family

Not all happy families have the same beginnings, but if there's one thing they have in common, it's the deep love at their core. And it's clear, in this new Cheerios ad from Canada, that André, Jonathan and their adopted daughter Raphaëlle couldn't feel more strongly for each other.

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket.

Here’s How Gay Marriage Will Destroy Your World, Warns Satirical Short Film About ‘Armagayddon’

What will happen when gay marriage is legal? Will the resulting Armagayddon destroy civilization as we know it? Luckily, an Irish gay rights advocacy group is here to help you visualize the consequences. Ireland is set to consider a referendum on marriage equality in spring 2015. To get people fired up for the vote, LGBT Noise is holding a march in Dublin, and it has partnered with Like Minded Productions to create this humorous short that laughs at our collective fear of the unknown. Social change can be hard, particularly in a conservative nation, but what this spot is trying to suggest is that there really won’t be any change—unless opponents ruin their own lives with self-enforced isolation and a creepy prison box for their children.  With more than 200,000 views since being posted two weeks ago, it’s sparking interest for the cause around the world. After all, sometimes the only thing you can do in the face of uninformed fear is laugh.