After Years of Trading Barbs, Hulk Hogan and Gawker Finally Go to Court
Performance Marketing
Over a three-decade career as a professional wrestler, Hulk Hogan made millions of dollars inflicting pain on the likes of Andre the Giant, The Undertaker and The Iron Sheik. This [...]
Gawker Staffers ‘Condemn’ Management’s Decision to Remove Post Outing CFO
Performance Marketing
Gawker editorial staffers are speaking out over management's decision to take down a post that outed the CFO of publishing powerhouse Condé Nast.
Gawker Removes Gossip Item That Outed Condé Nast CFO
Performance Marketing
Gawker removed a story this afternoon that had caused an uproar across social media. While the story has been removed, reader comments at the landing page still exist.
‘Food Babe’ Debacle Underscores Crisis of Credibility Surrounding What We Eat
Brand Marketing
Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog [...]
PR Giant Edelman Apologizes for Calling Robin Williams’ Death an ‘Opportunity’
Brand Marketing
Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week.
Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors
Performance Marketing
Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries.