Gawker.com Is Shutting Down Despite Univision’s Acquisition of Its Parent Company
Performance Marketing
After more than a decade of publishing content online, Gawker.com is shutting down next week, according to a post today by J.K. Trotter, a writer for the website.
After Years of Trading Barbs, Hulk Hogan and Gawker Finally Go to Court
Performance Marketing
Over a three-decade career as a professional wrestler, Hulk Hogan made millions of dollars inflicting pain on the likes of Andre the Giant, The Undertaker and The Iron Sheik. This [...]
Gawker to Become Politics Site in Broad Restructuring
Performance Marketing
Following a 2015 filled with upheaval, Gawker will look starkly different as it heads into 2016. Gawker.com, which has focused primarily on the media world, will shift to covering politics, [...]
For Brands, 2015 Is Shaping Up to Be the Year of Positivity
Brand Marketing
Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in [...]
Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign
Brand Marketing
Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf.
Where Will Gawker Draw the Line in Online Debate?
Performance Marketing
Update: Jezebel wrote on its website that because of its complaints, Gawker Media has disabled media uploads in comments and removed offensive post.