Gavin McInnes, chief creative officer of Rooster in New York, has been asked to take an indefinite leave of absence following the publication of a transphobic essay.
Ever wonder what your fart strategy should be when trying to hit on someone? Or the best way to fight if you've never been in one? Or how to drink in a bar without annoying the crap out of everyone there? Or perhaps you'd like to know how to survive if you ended up in jail. Or fly the friendly skies without looking and acting like a total asshole? If any of these situations have been giving you trouble (or even if you think they haven't), Gavin McInnes, creative director at Rooster, baby fighter and the dude who pretty much says whatever he's thinking, has your back—whether you like it or not. This series of short how-to-video-meets-PSA clips, presented by Vans, aim to equip you for anything life may throw at you. Sprinkled with some sincerely entertaining didactic mansplaining, a healthy bong hit of absurdity and a life coach who might blow a gasket any second, these insane nuggets of wisdom might actually help someone out there. Not since Clarissa has anyone attempted to truly explain it all.
Gavin McInnes has come a long way since his days at Vice. He rebranded himself as an adman (creative director at Rooster), and now he's even comfortable rolling around with his baby for the cameras. But of course, he still has an edge—so it's not just rolling around with the baby, it's fighting the baby.
You’re in charge of [advertising agency] Rooster’s branded entertainment, among other creative duties. It sounds like you’ve retained the voice you had at Vice magazine. Rooster hasn’t restricted you?
Gavin McInnes doesn’t care about your product. This would be all well and good if the co-founder of Vice magazine—that bible of Williamsburg, Brooklyn, N.Y., hipsterdom—hadn’t gone and rebranded himself as an adman. But with Rooster, the four-person shop where he is creative director, McInnes has morphed into just that.