Brand Genius 2015: Meet the Year’s Top Crop of Marketing Masterminds
Brand Marketing
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a [...]
Peyton and Eli Manning Punk College Kids With a Very Demanding Gatorade Vending Machine
Creativity
Peyton Manning is back to shame more lazy people into earning their Gatorade with sweat, and this time he's brought his brother with him.
Meet the Talented Performers Behind Some of the Year’s Best Videos
Brand Marketing
Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from [...]
TBWA\Chiat\Day Takes Home a Grand Clio Sports Award for Gatorade’s Jeter Send-Off
Brand Marketing
TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was [...]
This Top 10 List of Sports Content Creators Shows a Major Consumer Shift
Brand Marketing
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular [...]
Adweek and Clio Sports Celebrate the Craft of Sports Marketing
Brand Marketing
We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those [...]