Meet the 30 Most Powerful Women in Sports
Brand Marketing
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought [...]
Check Out Gatorade’s Super Bowl Snapchat Ad With Serena Williams
Performance Marketing
‘Forget Me,’ Says Abby Wambach in This Emotional Farewell Ad From Gatorade
Creativity
Retiring U.S. soccer legend Abby Wambach wants to be forgotten. A new ad from Gatorade features the 35-year-old clearing out her locker and delivering a pointed farewell message about relinquishing [...]
Gatorade’s CMO Wins Adweek’s Top Honor as 2015 Grand Brand Genius
Brand Marketing
Morgan Flatley, the CMO who guides Gatorade's consistently high-profile advertising efforts, ended last night with two trophies—a Brand Genius award and Adweek's highest honor, Grand Brand Genius for 2015.
Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance
Brand Marketing
These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive [...]
Building on a 50-Year Legacy, Gatorade’s CMO Is Ready to Fuel the Future
Brand Marketing
For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a [...]