Gary Reisman

NewMediaMetrics’ Gary Reisman Wants to Fix Pilot Season

Los Angeles is in the very thick of pilot season, the annual ritual where extravagance lays down with myopia and the networks wake up $500 million the worse for wear. Thus far in the process, broadcasters have placed their bets on 98 scripted projects for the 2013-14 campaign, of which roughly 70 percent will never see the light of day.