For Square/Enix's Hitman, a video game where players must assassinate given targets without getting caught, Omelet LA spent the first half of the year building a campaign that kills (literally! ... well, digitally, anyway). And it used that campaign to build actual gaming content. In March, for the game's release, Hitman built pre-rolls that let you murder the ad. The spot, titled "The Wolfshark," featured the aforementioned ("TV's King of Corruption!") and featured a "Kill this ad in..." button where "Skip ad" normally is.