Personalization Framework
Performance Marketing
In the age of constant bombardment with marketing messages, staying relevant to prospects and customers is not just good practice in the manual; it is a matter of survival.
Is BuzzFeed Worth $1 Billion?
Performance Marketing
Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about [...]
Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance
Performance Marketing
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.
Forrester Analyst Calls Angela Ahrendts’ Move to Apple ‘Baffling’
Performance Marketing
Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the [...]