Bloggers Mean Business
Performance Marketing
There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to [...]
People not falling in love with new Gap logo
Creativity
Gap introduced a new logo yesterday, ditching its well-known white text on a blue square for simple black Helvetica text and a smaller blue square that intersects with the "p." [...]
Drive someone nuts with Gap holiday cheer
Creativity
The holiday season keeps moving up. We're already seeing the rollout of holiday "viral" campaigns. Gap is out with an early contender for most annoying with "Cheer Factory," courtesy of [...]
Jennifer Hudson remains in Gap holiday ads
Creativity
Speaking of the Gap, Jennifer Hudson has given her approval for the retailer to keep her image in its new holiday campaign, despite her recent family tragedy. Hudson was given [...]
Gap not really getting us in a holiday mood
Creativity
Holiday sales are projected to be way off this year, but Gap makes things worse with a yuletide Web video campaign called Merry Mix It. We get "unexpected" combinations of [...]