10 Brands That Changed the World
Brand Marketing
From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just [...]
Gay Advertising’s Long March Out of the Closet
Brand Marketing
James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave.
Marketers Need to Embrace Peer-to-Peer Activities
Brand Marketing
There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made [...]
How to Attract Eyeballs to Branded Content
Performance Marketing
Web publishers and big brands are starting to feel the pull of Gravity.
Twitter Vines Get Shared 4x More Than Online Video
Performance Marketing
Marketers love them some Twitter Vines—and for good reason, it turns out.
Agency Expansion Plan
Brand Marketing
"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to [...]