Upworthy Claims It Can Deliver Its Positive Spin for Brands
Performance Marketing
At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world.
Wren’s ‘First Kiss’ Is Among the Honorees at Clio Image Awards
Brand Marketing
The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week.
Merkle Acquires Digital Player New Control
Brand Marketing
Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony.
Gap Taps Wieden + Kennedy as Lead Creative Agency
Brand Marketing
Wieden + Kennedy's first campaign for Gap is set to launch in September, following the retailer's hiring of the agency this week. The shop will handle global creative responsibilities—a role [...]
Gap Moves Quickly After Ad With a Sikh Model Is Vandalized
Creativity
Gap earns some serious points for its quick, classy response after Arsalan Iftikhar, senior editor at The Islamic Monthly and founder of TheMuslimGuy.com, alerted the retailer that vandals had defaced [...]