Ad of the Day: Gap Champions Individuality In New Fall Campaign
Brand Marketing
Gap's got a new tagline, "Do You," for the fall season, and the work for its latest campaign tries to embody the individual creativity celebrated by the new slogan. As [...]
The Gap’s Biggest Problem Is That It Lost Its Brand Identity
Brand Marketing
This week The Gap said it would close 175 of its stores in North America, or roughly a quarter of them, due to lackluster sales. The retailer also plans to cut [...]
Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify
Brand Marketing
Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror
Visa’s Innovation Lab Lets Brands Play With Digital Payments
Performance Marketing
By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Spots for Gap
Brand Marketing
Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays.