DOJ Asks for More Information About Gannett’s Purchase of Belo
The Department of Justice asked Gannett and Belo for more information about Gannett's $1.5 billion purchase of Belo, the companies said Friday.
Salesforce Buys ExactTarget for $2.5 Billion
Performance Marketing
Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today.
USA Today Takes Its Ad Meter Beyond the Super Bowl
Brand Marketing
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media.
‘USA Today’ Debuts High School Football Mag
Performance Marketing
This weekend, high school football fans in 11 markets across the country will have the chance to see their favorite local stars highlighted in Prime, the debut magazine from USA [...]
Why Gannett Blinq-ed
Performance Marketing
Earlier this year, Gannett held its first investors meeting in New York, where company executives focused on local digital marketing services as a critical part of their strategy moving forward. As [...]
IAB’s Rising Stars Shine, but on the Horizon
Performance Marketing
When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the [...]